Making complicated things
simple.
I'm Divya, a lead product designer at Kore.ai, originally from Surat. Before that, New Relic, PharmEasy and Freshworks. For eight years I have worked on the products people open at their worst moments: a dashboard during an outage, a health result they are scared to read, an AI answer they need to be able to check. My job is to make those moments calmer, clearer and quicker to act on.
Built by me with Claude Code, one conversation at a time. Jenny included. Move through the ink.
Work.
Five projects. What the problem was, what I decided, and what happened.
How I work.
Six steps, in order. The order matters more than the steps.
- Understand first
The goal, the need, the limits, the data. Before anything is drawn.
- Agree on the problem
With product and engineering, early, so we all solve the same thing.
- Keep it simple
Clear, easy to use, built to scale, accessible. In that order.
- Test with real people
Testing is cheaper than rebuilding.
- Write it down
The decision, the evidence, and what I'd do if I'm wrong.
- Measure, then go again
Adoption, support load, speed, satisfaction.
How I use AI.
Every day. I still make the calls.
- Research, faster
AI groups interviews, tickets and feedback into themes. I decide which themes matter, and check them against the source.
- Prototypes in hours
From a sketch to a working, testable prototype the same day. Real people see real interactions sooner.
- Quality on every flow
Contrast, copy and edge-case checks that used to get skipped now run on everything.
- Systems an agent can build from
I turned a Figma library into a design system an AI generates real screens from, in two brands. That story is here.
- Small tools for the team
Skills that turn a week of notes into a client update, or a competitor into an analyst brief. Built once, used by everyone. The list is below.
- What I don't hand over
The decision, the evidence, and the responsibility for being wrong.
Skills I've built
- Analyst View deckA competitive analyst-positioning deck from a confirmed brief, on the company template.
- Competitive briefAn evidence-led comparison against a named competitor. Sources under a year old.
- Enablement deckSeven slides, same brand as the analyst deck.
- Client status deckA week of notes into the weekly client update. Nothing marked done without evidence.
- PresentationsOn-brand decks, battlecards and one-pagers from a topic.
- Inception screen generatorScreens for the design system in both brands, from a verified token core. Case study.
- PRD to UX gap reportReads a PRD, draws the task flows, lists what the screens miss.
- Font creatorInstallable fonts from parameters, handwriting or SVG lettering.
- ATS Buddy, a Figma pluginScores a résumé for ATS compatibility inside Figma: keywords, structure, spacing, formatting.
- Screenshot sorterFiles screenshots by what I was doing, with on-device text recognition.
Hello.
I like turning messy, complicated things into things that feel obvious. Most of my work is for the moment when someone is confused and doesn't yet know why. An engineer staring at a dashboard during an outage. A person reading a health result with their heart racing.
Away from work I look after a small jungle of plants, score goals at the foosball table, plan the next trip, and paint. The dog following you around is Jenny, a black Labrador. Click her when you want a hint.
- plants
- foosball
- travel
- photography
- cooking
- painting
- food
My plants
Mine are fine. These five are yours to look after: each gets thirsty at its own pace and remembers how long you've been away. Click to water.
Foosball
Move to control the near rod. Jenny plays for the other side.
Paint on the page
I paint. Your turn. It clears when you leave.